It's Time for Brands to Stop Complaining About Transparency Issues and Take an Active Role in Creating a Solution

There won't be real change seen if companies don't step up and take more control

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Facebook’s ongoing collision with any remaining societal expectations of privacy has lit the world on fire with heated debate. As noted by The New York Times columnist Kevin Roose in his recent column, “Facebook is complicated. That shouldn’t stop lawmakers.,” without a clear understanding of Facebook’s business model or the technical framework underpinning it, Congress demands that Facebook address privacy issues.

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