Michael Tuminello is vp of solutions and partnerships at Innovid, working with clients, partners and industry trade groups to help pioneer a new generation of video and TV marketing.
Brands Need to Assert Control Over Their Video Advertising or Risk Overcomplicating the Industry
Video complexity leads to lost money.
It’s Time for Brands to Stop Complaining About Transparency Issues and Take an Active Role in Creating a Solution
There won't be real change seen if companies don't step up and take more control.
It’s Time for Brands to Invest More in Mobile Advertising
More money goes into app performance rather than ad spend.