Social Media Week

It's Time for Brands to Embrace the Web 3.0 and Dive Into the Metaverse

Authenticity and learning through participation are key for success

Lindsey McInerney, former global head of technology and innovation at Anheuser-Busch InBev, and Cathy Hackl, futurist and founder of Futures Intelligence Group — Facebook isn't the only brand that should be getting meta these days.Adweek

By Nicole Sara Sivens

November 8, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Unless you’ve been living under a rock, you’ve certainly heard the words “metaverse” and the new brand name Meta this week.

Nicole Sara Sivens

Nicole Sara Sivens is a freelance writer for Adweek.

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