It's Official: 5 Pursue Gap Planning

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NEW YORK Clothing retailer The Gap today confirmed that five agencies are pitching the media planning portion of its estimated $100 million-plus ad account.

The review covers the main Gap label as well as sub-brands Gap Body, Baby Gap, Gap Maternity and Gap Kids.

The client identified the contenders as: Omnicom Group’s PHD (Gap’s buying incumbent), Aegis Group’s Carat, WPP Group’s Mediaedge:cia, Publicis Groupe’s Starlink and independent Palisades Media Group.

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