If the internet and modern life have taught us anything, it’s this: house cats are royalty, and we are mere peasants, existing only to adore and serve them. And manage their Instagram accounts.
Sheba, part of the Mars conglomerate, innately understands—and happily encourages—the vaunted place that felines have in our world. And to solidify this exalted status, the brand is looking for actual “long lost” descendants of the kitties that ruled alongside the ancient Egyptian pharaohs.
Could it be George, your geriatric tabby? If so, that would be King George from now on, thank you very much.
Sheba, which says it is “blending cultural insight, breakthrough science and social storytelling,” leans into research and artificial intelligence for the campaign, dubbed “The Pharaoh’s Lost Cat.”
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