These Suffering Cat Owners in Sheba’s Campaign Would Do Anything for Love

New work from AMV BBDO shows the lengths Gen Z pet owners will go to for their kittens

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Coexisting peacefully with a cat is a matter of compromise, but most pet owners have come to accept that they’re usually the ones making sacrifices. After all, the beloved felines are too busy with their all-day job of being cute.

In its latest campaign, Mars cat food brand Sheba pokes fun at the major life adjustments that feline lovers are willing to make for their furry friends. “You’ll Do Anything For a Kitten,” created by U.K.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in