Is This the Most American Bratwurst Ad Ever? Tammy at Johnsonville Sure Hopes So

You can't spell 'sausage' without 'USA'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The phrase “how the sausage gets made” isn’t usually a positive expression, but Johnsonville and Droga5 turn the topic into a patriotic celebration, complete with an employee’s shirt announcing, “You Can’t Spell SaUSAge Without USA.”

Summer is obviously a peak season for bratwurst brands like Johnsonville, and this year the marketing team is doubling down on that connection with a summer promotion reminding consumers of Johnsonville’s American roots. Or, as actual Johnsonville employee Tammy puts it no small number of times, “Johnsonville brats are made in the USA!”

Tammy is the latest Johnsonville employee to



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in