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NEW YORK Keep America Beautiful, the nonprofit community improvement group best known for its ads from the 1970s showing Iron Eyes Cody with a tear rolling down his cheek, today introduces a new campaign from Omnicom’s Goodby, Silverstein & Partners.
The campaign features Web videos intended to go viral, a game that teaches players what can and cannot be recycled as well as banner ads. In a change from its traditionally serious ads, the campaign is humorous and slightly sarcastic.
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