Irn-Bru Parent to Grow Across UK With Media Consolidation After COP26 Success

AG Barr has announced its new relationship with independent agency the7stars

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After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars.

The company, which also produced drinks such as Rubicon and its own-brand flavors range including Lemonade, Cola and Ginger Beer, previously worked with PHD for its Irn-Bru media buying, which it first appointed in 2003.

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