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Yahoo’s Fusion Marketing Online (FMO) program has landed another huge client–Ford Motor Co.
Yesterday, Ford Motor Co. president and CEO Jac Nasser and Yahoo! co-founder and “chief Yahoo” Jerry Yang announced their two companies are teaming up to develop personalized services for Yahoo Autos tailored to specific Ford vehicles. The announcement was made at the North American International Auto Show 2000 in Detroit.
Santa Clara, Calif.-based Yahoo will create co-branded content areas for owners of the various Ford brands, including Ford, Lincoln, Mercury and Mazda; Jaguar and Volvo will be added later this year.
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