Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The entertainment and pop culture field on the Web is about to get even more crowded. Next month, America Online’s Greenhouse Networks will go after E! Online’s market when it launches Entertainment Asylum both on the Web (www.asylum.com) and on its AOL service. The site will focus on real-time, behind-the-scenes coverage of stars and shows–the format E! Television was built on–as well as offer a personalized movie database similar to E! Online’s Moviefinder.com.
The site is the brainchild of the late Brandon Tartikoff, who was chairman of Entertainment Asylum, and Scott Zakarin, president of programming, who created the online soap The Spot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in