Anya Sacharow
IQ News: Sonicnet, Absolut Vodka, Start Singing Song Of Sponsorship
Brand Marketing
SonicNet, the New York-based alternative music Web site owned by TCI Music, is building on its success in Webcasting live events. Starting today, the site will distribute a live feed [...]
IQ News: Insider Back In Charged
Brand Marketing
Twenty-nine-year-old Alice Bradley, editor in chief of the Web ‘zine Charged, has just been given a second lease on her professional life. Having been with the publication since 1996, when [...]
IQ News: Home Network Becoming Where It’s At For Rich Media
Brand Marketing
The Home Network, Redwood City, Calif., will announce several new advertising deals this week. As part of a “rich media” initiative, orchestrated by Susan Bratton, director of Home’s interactive advertising [...]
IQ News: Community Begins At Home
Brand Marketing
New online communities are grounded in the real world. For those who haven’t yet joined an online community, here’s some news: the second generation of online community sites has already [...]
IQ News: Hungry For Revenue, Feed Ready To Feast On Advertiser Dollars
Brand Marketing
One of Silicon Alley’s earliest Web ‘zines, Feed, is heightening its appetite for ads. The online magazine, located at feedmag.com, is refashioning itself in the coming weeks as a more [...]
IQ News: Open Sesame – CTW Unveils Ad-Supported Site
Brand Marketing
Children’s Television Workshop enters the next phase of its digital existence this week with an ad-supported relaunch of its site. The new venue brings together characters such as Elmo with [...]
IQ News: Concrete Media Pours Effort Into Custom Publishing Division
Brand Marketing
Concrete Media, New York, online publisher of youth culture sites Bolt and the GirlsOn Network, has created a custom publishing division to design and create third-party Web sites. Concrete is [...]
IQ News: Insider – The Online King
Brand Marketing
On a recent summer weekday, Tom Phillips was speaking from his old stomping grounds in Bellevue, Wash.Phillips, 42, and president of ESPN Internet Ventures and ABC Sports Online, has a [...]
IQ News: Nickleodeon’s “You’re On” To Converge TV And Online Content
Brand Marketing
Nickelodeon this week launches its latest convergence project, an online show corresponding to the network’s You’re On!, set to launch August 3 on TV. You’re On! is a hidden camera [...]
IQ News: I Want My I-TV
Brand Marketing
Developers and Web sites alike look for the MTV of the Net. This year, as in the past, the New York new media and music conference Plug.In was dominated by [...]