IQ News: Smalloffice Debuts With Biz Advice

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Smalloffice.com, a Malibu, Calif.-based site providing free financial, legal, administrative and human resource information to small-to-medium-size companies, goes live today.
With 80 employees, the eight-month-old “meta-mediary” also offers third-party, fee-based products, customer-lead generation, productivity tools and expert advice. Providers pay a listing fee and a cut of transaction charges to smalloffice.com.
The site claims it differs from rivals Onvia.com, Seattle, AllBusiness.com, San Francisco, and Office.com, New York, in providing industry-specific editorial content from an in-house staff and trade journals, according to Michael Rogers, vice president of direct marketing.




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