Erik Gruenwedel

CBS to Offer HD March Madness Streams

CBS Sports Feb. 17 said it would for the first time offer ad-supported on-demand streams in high-definition of the 2009 NCAA Division I men’s basketball championship (“March Madness”), from March […]

LinkGuard Gets $3.3 Mil. Investment

In an effort to expand its U.S. presence, LinkGuard, a Maidenhead, England-based technology company that is creating a map of more than 100 billion links on the Web, has received […]

iFilm Hosts Montero Promotion

IFilm, the Los Angeles-based Web site catering to filmmakers and connoisseurs, launched a campaign Friday with Mitsubishi Motor Sales of America to promote the 2001 Montero Sport.As part of the […]

eBay Hosts Benefit Auction

ActZero, a Burlingame, Calif.-based interactive infrastructure company, and the Internet auction site eBay have created a benefit sports memorabilia auction tied to Saturday’s East-West Shrine football game.During the game, the […]

Mac Superheroes Debut In Web-Toon

MacForce, a Portland, Oregon-based service provider targeting the Macintosh users, has introduced a Flash-based Web site,, featuring entertainment, news, games, cartoons and promotional merchandise for the Mac community.In conjunction […]

IQ Interactive Special Repoort: Street Fighters

When it comes to targeting the college audience, marketers are not going by the books. At the Academy Awards ceremony in March,, a Beverly Hills, Calif.-based online entertainment company […]

IQ News: L.A.-based Genex Unveils

Online Promotion for Acura With an exterior design inspired by a rhinoceros and an interior patterned after the colors and designs of Santa Fe, N.M., the new 2001 Acura MDX […]

IQ News: Thirsty Unveils Integrated Effort from WongDoody

Toby Sesler hates,” reads the copy beneath a high school yearbook portrait of a geeky male, one of four fictional characters depicted in a new $5 million ad campaign […]

IQ News: L90 To Acquire

Looking to enhance its online direct-marketing business, L90, the Santa Monica, Calif.-based Internet advertising platform, has agreed to acquire, a Boise, Idaho-based direct marketer and Internet lottery, for two […]

IQ News: Closeup – Music Mavens

The team at wants to give users the music that they want. But is anyone listening? To hear Mark Goodman enthusiastically describe West Hollywood, Calif.-based interactive music destination Soundbreak’s […]