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Luminant Worldwide Corp., a Dallas-based Internet advertising agency, and i-Latina, a New York-based marketing company, have teamed to build a comprehensive financial and political news portal targeting both U.S. nationals and Latin American business executives.
With a scheduled Sept. 25 launch date, the $40 million Spanish, Portuguese and English-language portal is owned by Grupo de Diarios America, a nine-year-old Miami-based association designed to grant U.S. and European advertisers easier access to its nine Latin American newspaper members, including La Nacion, Argentina; Zero Hora, Brazil; O Globo, Brazil; El Mercurio, Chile; El Tiempo, Columbia; El Comercio, Ecuador; El Universal, Mexico; El Comercio, Peru; El Nuevo Dia, Puerto Rico; El Pais, Uruguay; and El Nacional, Venezuela.
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