IQ News: L.A.-based Genex Unveils

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Online Promotion for Acura
With an exterior design inspired by a rhinoceros and an interior patterned after the colors and designs of Santa Fe, N.M., the new 2001 Acura MDX sport utility vehicle begged for an unconventional publicity launch.
Enter Genex, a 100-employee, Los Angeles-based interactive agency, that created an online banner campaign and Flash-based Web site showcasing, among other things, the Torrance,Calif.-based,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in