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Shops.com, which started early last year as a virtual strip mall for consumers, will relaunch next month as an e-business portal for small and niche retailers looking to establish a presence on the Web. Newly appointed CEO William Collum will oversee the transition for the Austin, Texas-based technology firm, which builds e-storefronts for small to mid-size businesses.
Collum said the company will refocus its efforts on facilitating business-to-business transactions between member retailers. Shops.com originally functioned as a kind of “strip mall” counterpart to the “upscale galleria” of sister site Mall.com,
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