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Web ratings service Nielsen/NetRatings enters the Web usage data analysis arena today with the release of findings comparing the success of traditional retailers hawking their wares online and that of so-called “pure play” e-commerce sites. The study indicates that multi-channel retailers are just as likely to find success online as their “nothing-but-Net” counterparts.
“Companies are beginning to become experienced at not only driving traffic to their Web sites and selling, but creating a holistic business opportunity,” said Allen Weiner, vice president of Nielsen/NetRatings’ analytic services division, which formed last month.
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