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Hoping to benefit from the spirit of generosity and giving during the holiday season, CharityCounts.com today will kick off the second phase of its integrated advertising campaign. The New York-based Web site donates a portion of its e-commerce transactions to various charities, including the Animal Rescue Foundation and New York Cares.
CharityCounts.com, which placed a full-page positioning ad in The New York Times when it launched on Nov. 17, has tapped New York-based Eisnor Interactive to execute the integrated effort, which will feature print, outdoor and in-restaurant and in-health club ads.
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