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Interactive TV may live after all.
Wink Communications, maker of an interactive TV technology, will today announce a deal with NBC that calls for the two companies to deliver interactive television during the 1997-98 TV season. Wink is also in discussions with The Weather Channel and Turner to produce more interactive television programming.
Wink uses the Vertical Blanking Interval much like closed captioning technology, to add visual or textual information to the viewer’s screen. The NBC programming will be available to households with Wink-enabled cable set-top boxes in the U.S.
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