Iq News: Insider - Rugged West

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Class V rapids, double diamond ski trails and single track switchbacks are not in the weekend plans of most industry executives. But then, West Shell III is not your typical chief executive. He’s got scars, and he’s proud of ’em.
It was the scars, he’ll tell you, that landed the 43-year-old his latest gig: running Netcentives, a San Francisco online promotions company that rewards Web browsers who become Web buyers.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in