Bernhard Warner

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IQ News: Think New Ideas Tackles Relaunch of NFL Players’ Site

Brand Marketing

Players INC, the for-profit marketing arm of the National Football League players’ union, has hired Think New Ideas, New York, as its interactive agency of record. In so doing, Think [...]

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IQ News: The Mining Co. Opens Stores

Brand Marketing

Figuring that human interaction will make a clear difference in the overcrowded e-commerce marketplace, The Mining Co., New York, is expanding its guide concept–in which people give Internet recommendations to [...]

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IQ News: Have A CD And A Smile: Coke Sets Web Promo

Brand Marketing

While Coca-Cola discusses online media duties with two Web agencies (IQ News, Nov. 2), the Atlanta-based soft drink behemoth is prepping to launch its biggest online promotion ever for Coke [...]

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IQ News: DVCI Buys Two Neighbors

Brand Marketing

In an effort to expand beyond its New Jersey roots, Morristown-based Dugan Valva Contess Interactive (DVCI) is in the process of acquiring two Web specialty shops, Muffin-Head Productions and Visient [...]

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IQ News: Commerce In Store For Levi’s

Brand Marketing

One of the Web’s first advertisers, Levi Strauss & Co., is finally joining competitors The Gap and Bugle Boy in electronic commerce. The San Francisco-based clothing manufacturer is expected to [...]

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IQ News: Visa Unveils Push To Be Everywhere In E-Comm

Brand Marketing

Visa is looking to be the official credit card of the Web, that is, as much as any product can grab top billing on the owned-by-all Internet. The San Francisco-based [...]

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IQ News: Portal Closing? Lycos Prepares To Launch Network Of Sites

Brand Marketing

The fruits of Lycos’ $274 million buying spree, which includes the acquisition of online directory WhoWhere and community site Tripod, is beginning to take shape. Officials at the Framingham, Mass.-based [...]

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IQ News: Zapata’s Master Plan Misfires

Brand Marketing

After aiming at the Web, Zapata won’t pull the trigger. Fifty eight-year-old Michael Selzer plans some day to move his five-person online book-selling operation from his dining room to a [...]

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IQ News: Bye, Bye Banner? Schwab Strategy Disses Clicks

Brand Marketing

In yet another “no confidence” vote for themuch maligned banner ad, Charles Schwab & Co., San Francisco, confirmed rumors it is scaling back on Web banner buys for its online [...]

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IQ News: Power Play – GM to Put Net Bucks Behind Car Site

Brand Marketing

General Motors is plotting its largest media blitz ever for an Internet initiative with the nationwide launch early next year of its comprehensive online car-buying service, GM BuyPower. To assist [...]