IQ News: The Mining Co. Opens Stores

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Figuring that human interaction will make a clear difference in the overcrowded e-commerce marketplace, The Mining Co., New York, is expanding its guide concept–in which people give Internet recommendations to Mining Co. visitors–to the selling of goods on the Web.
The concept launches today with the company’s first “guide stores” which will offer consumers buying tips on videos from as many as 620 of its Web consultants. The launch of the guide video stores–as they’re currently being called –will eventually be expanded to include other product categories such as books, music and computer software.



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