Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Players INC, the for-profit marketing arm of the National Football League players’ union, has hired Think New Ideas, New York, as its interactive agency of record. In so doing, Think will do for Players INC what it did for the Major League Baseball Players Association: build a Web site that generates exposure for NFL athletes and, equally as important, revenue streams in the form of advertising and content syndication packages.
But unlike its baseball counterpart, Players INC will launch its new site next month with significant sponsor support, primarily from Wilmington, Del.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in