Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
While Coca-Cola discusses online media duties with two Web agencies (IQ News, Nov. 2), the Atlanta-based soft drink behemoth is prepping to launch its biggest online promotion ever for Coke Classic with the help of Martin Interactive, Atlanta.
The Christmas-themed promotion could launch as soon as this week, a company spokeswoman confirmed. While the full details weren’t available at press time, sources said Coke is teaming with CDnow and EMI Records to make a Coke-branded compact disc available for order exclusively on a promotional site linked to coke.com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in