IQ News: Honda to Sponsor Syndicated Content

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Studio One Networks this week will offer sponsored, syndicated content with Honda as a charter sponsor.
The first two “programs,” Driving Today and Gamers Today, will run on portals and on automotive and gaming sites. The sponsorship was brokered by Santa Monica, Calif.-based rpinteractive, the digital arm of Rubin Postaer and Associates, whose roster includes Honda.
“We’re taking advantage of the fact that the Net is so fragmented and that sites need content,” said Andrew Susman, CEO of New York-based Studio One.

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