Sloane Lucas


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IQ news: Developers Wooed With Ad-Serving Tool

Brand Marketing

Web3000.com this week begins licensing its ad-serving “Browser Headline” technology to software developers for free, allowing developers to share revenue from ads served via the Web3000 AdNetwork, and giving Web3000.com [...]

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IQ News: DoubleClick Divides – 6 New Units Emerge

Brand Marketing

Advertising solutions firm DoubleClick has reorganized its media wing, DoubleClick Network, to establish six vertical divisions to better position its sales teams as experts in specific advertising segments. The six [...]

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IQ News: Cybergold and Inference Launch Cash2Register

Brand Marketing

Cybergold members, who earn cash for shopping online or for poking around sites, as of tomorrow get another incentive program to choose from. Launched with technology firm Inference, the new [...]

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IQ News: CBS Builds Interactive Web Communities

Brand Marketing

The deal spans CBS’ daytime drama, late night, and prime-time properties. Some TV hits slated for their own rich media venue: The Late Show with David Letterman, Everybody Loves Raymond, [...]

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Adweek 2000 Media and Technology: The Future Is Here

Brand Marketing

Marketers that prosper tomorrow must master the basics of e-tailing today Forget battling department stores at Christmas, drugstores on your lunch hour and bookstores on your way to catch a [...]

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IQ News: SRDS.com Adds Content with ABC Pact, Features

Brand Marketing

Starting in November, the Audit Bureau of Circulations (ABC) will make its publishers’ statements and audit reports available to ABC members via SRDS.com, the digital version of SRDS. It will [...]

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IQ News: Paramount Launches “Titanic” Effort Online

Brand Marketing

Paramount Home Video this week is launching an online marketing initiative to both support the release of a Titanic Collector’s Edition gift set, available as of Oct. 5, and drum [...]

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IQ News: Ovitz-backed Commerce Site Launches Ad Effort

Brand Marketing

Monday marks the first major consumer marketing push for CheckOut.com, the commerce and content site backed by Hollywood mogul Michael Ovitz. CheckOut.com targets the entertainment afficionado with reviews and other [...]

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IQ News: Guidance Gears Up For New Focus, Identity

Brand Marketing

Guidance Solutions is undergoing a metamorphosis designed to change the e-commerce solutions company from a fee-for-service model to an equity-sharing one. The Marina del Rey, Calif.-based company is dropping the [...]

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IQ News: Doner Hires Kogler To Target Dot-coms

Brand Marketing

To date, the shop’s online line-up includes coolsavings.com, worth approximately $15 million in offline and online advertising, which Doner won this summer. Leo Burnett’s Starcom handles media. Doner also handles [...]

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IQ News: Imandi.com Seeks Shop For $15-20 Mil. Account

Brand Marketing

Ten unidentified agencies will vie for the $15-20 million ad account of imandi.com, a relatively new site that allows users to request services and products and then sit back and [...]

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IQ News: Company Plots Virtual Currency for Teens

Brand Marketing

A new San Francisco-based Internet company, Cybermoola, is looking to help credit-crunched teens to buy things on the Web without a credit card. Cybermoola cards, which function similarly to the [...]

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IQ News: Taking Care Of Business

Brand Marketing

Business-to-business is the next e-commerce wave. While Amazon.com, CDNow and Gap.com are staking out territory in consumer e-commerce, a growing number of sites are targeting the burgeoning business-to-business online market [...]

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IQ News: WongDoody Crafts Effort for Event411.com

Brand Marketing

West Coast hot shop WongDoody today launches a national campaign for Event411.com, a resource for hosts and guests planning individual or organizational events. Visitors can click on everything from award [...]

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IQ News: J&B Launches New Site To Spur Scotch Drinkers

Brand Marketing

Liquor distributor Schieffelin & Somerset is hoping JWT Digital will help jump-start the lagging Scotch category with a new site for its J&B brand. The site launched last week, supporting [...]