IQ News: Doubleday Direct Hires E-Dialog for QuickReply

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New York-based publishing house Doubleday has tapped Lexington, Mass.-based digital direct-marketing firm E-Dialog to develop and manage the e-mail marketing effort for the Doubleday Direct unit. E-Dialog will provide Doubleday Book Club and Literary Guild Club members with personalized e-mail services, including information on upcoming book releases and offers to pre-order titles.

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