IQ News: Dogged Pursuit: Togglethis, Lycos Team in Trivia Promo

New York-based togglethis has created an animated “toggled show” for Lycos to launch in April. Lycos becomes the first portal to use togglethis e-mail animation technology to drive traffic to its site.
The weekly show, called “Superheroes and Sidekicks,” will pair consumers, who give permission to receive it via e-mail, with canine superhero Lycos the Dog to test their knowledge of trivia. It will be promoted on the homepage of Lycos and the togglethis channel on Lycos, which launched two months ago and allows users to download its cartoon-like content.
Paul Maya, CEO of togglethis, said the show is “consumer-oriented to maintain and attract higher traffic to its site.”