Adrienne Mand
IQ News: Rogers Departs Darwin, No Successor Named
Brand Marketing
Just a few months after Cynthia Rogers joined Darwin Digital as its first president, the Saatchi & Saatchi interactive division said it has eliminated her position and will parcel out [...]
IQ News: Behind Beyond: Grey Explains Acquisition
Brand Marketing
Grey Advertising’s purchase of media buying agency Beyond Interactive is part of an ongoing effort by Grey to bolster its online media business via its new MediaCom Digital group. Last [...]
IQ News: Ad Shops Upgrade Data
Brand Marketing
In the quest to provide advertisers with insight into their audiences and the effectiveness of their ads, ad network DoubleClick, New York, and ad management system AdKnowledge, Palo Alto, Calif., [...]
IQ News: Zapa.com “Arrives” at New Distribution Pact
Brand Marketing
Zapa.com, whose claim to fame is its Gizmoz animated Web components, is poised to begin distribution of its technology via free domain registration company Arrive.com in return for referring Zapa.com [...]
IQ News: Strategis Surveys Sites
Brand Marketing
For Branding, and More –The Web is not being used significantly by advertisers to build brand equity, and online advertising is still dominated by computer-related businesses, according to a soon-to-be-released [...]
IQ News: Analysis – MiningCo.com’s About.com Face
Brand Marketing
Stealth campaign yields results for renamed company The cryptic messages were everywhere for two weeks in May. Newspapers, TV, postcards, anonymous e-mails, all posing the same question: “Hello, is anybody [...]
IQ News: Four Points Reorganizes Creative Department
Brand Marketing
Four Points Digital, Chicago, is restructuring its creative department into three units to service different client needs, executives at the agency said last week. The divisions, which have been taking [...]
IQ News: Unlaunched Site Making Digerati Google-Eyed
Brand Marketing
The digerati are all talking about–and using–Google, the search engine du jour, even though the Palo Alto, Calif.-based company’s google.com site won’t come out of its beta test until some [...]
New CondeNet Travel Site Woos Vacation Planners
Brand Marketing
CondeNet is gearing up for the Aug. 17 launch of Concierge.com, a new travel content and booking destination site, which will be supported by a $5 million traditional and online [...]
IQ News: JMCP Touch to Launch Bounty-ful P&G Effort
Brand Marketing
JMCP Touch Interactive, the digital arm of New York-based Jordan McGrath Case & Partners, later this year will launch a new ad format in conjunction with packaged goods giant Procter [...]