Brand Marketing

By Adrienne Mand

August 23, 1999

Grey Advertising’s purchase of media buying agency Beyond Interactive is part of an ongoing effort by Grey to bolster its online media business via its new MediaCom Digital group. Last [...]

Brand Marketing

By Adrienne Mand

August 23, 1999

Just a few months after Cynthia Rogers joined Darwin Digital as its first president, the Saatchi & Saatchi interactive division said it has eliminated her position and will parcel out [...]

Brand Marketing

By Adrienne Mand

August 9, 1999

Zapa.com, whose claim to fame is its Gizmoz animated Web components, is poised to begin distribution of its technology via free domain registration company Arrive.com in return for referring Zapa.com [...]

Brand Marketing

By Adrienne Mand

August 9, 1999

In the quest to provide advertisers with insight into their audiences and the effectiveness of their ads, ad network DoubleClick, New York, and ad management system AdKnowledge, Palo Alto, Calif., [...]

Brand Marketing

By Adrienne Mand

July 26, 1999

For Branding, and More –The Web is not being used significantly by advertisers to build brand equity, and online advertising is still dominated by computer-related businesses, according to a soon-to-be-released [...]

Brand Marketing

By Adrienne Mand

July 19, 1999

Stealth campaign yields results for renamed company The cryptic messages were everywhere for two weeks in May. Newspapers, TV, postcards, anonymous e-mails, all posing the same question: “Hello, is anybody [...]

Brand Marketing

By Adrienne Mand

July 12, 1999

Four Points Digital, Chicago, is restructuring its creative department into three units to service different client needs, executives at the agency said last week. The divisions, which have been taking [...]

Brand Marketing

By Adrienne Mand

July 12, 1999

The digerati are all talking about–and using–Google, the search engine du jour, even though the Palo Alto, Calif.-based company’s google.com site won’t come out of its beta test until some [...]

Brand Marketing

By Adrienne Mand

June 21, 1999

CondeNet is gearing up for the Aug. 17 launch of Concierge.com, a new travel content and booking destination site, which will be supported by a $5 million traditional and online [...]

Brand Marketing

By Adrienne Mand

May 31, 1999

Offline advertising is a necessity for online companies. It was two weeks ago while running in the 88th annual Bay to Breakers race in San Francisco that Lisa Nash, vice [...]