IQ News: Big Kid Toys "R" Us Launches Online Store




In a move certain to intensify the Internet toy sales battle, Toys “R” Us, Paramus, N.J., last week launched an online store to replace its content-centered Web site.
Designed by Siegel & Gale, New York, the site, www.toysrus.com, includes merchandise from action figures to video games and is structured to aid browsers and users shopping for specific products.

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