iPhone Adoption Uncovers AT&T's Flaws

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

While it was certainly a coup for AT&T to get the exclusive rights to the Apple iPhone, the agreement hasn’t been entirely positive for the wireless giant. Consumers who flocked to AT&T to use the device were disappointed with the quality of the service, according to new findings from YouGov’s BrandIndex.
 
AT&T’s perception among adults over the age of 18 has steadily eroded throughout the summer, while Verizon Wireless has retained its standing, per an online poll of 5,000 consumers.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in