IPG's 'Frontier' Opens After Win

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Church & Dwight didn’t just award its media buying business last week; it gave birth to a new agency—so new, in fact, that it doesn’t even have a name yet.

Temporarily named Frontier Communications, it is the brainchild of Interpublic media executives who were looking to create a catchall for brands that are unhappy at other agencies or that pose a conflict at other IPG shops.

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