IPG Names Rosenthal for Global Media

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NEW YORK Interpublic Group confirmed it has named Mark Rosenthal chairman and CEO of its worldwide media agency operations.

Rosenthal joins IPG after a 22-year run with MTV Networks and its predecessor company Warner AmEx Satellite Entertainment. He served as president and COO of MTVN for 10 years until 2004.

Rosenthal, 53, will oversee the global operations of Initiative and Universal McCann, which had combined estimated worldwide billings of $38 billion in 2004, as well as negotiating arm Magna Global.

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