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As a part of Interpublic’s investment in technology platform ADstruc, the holding company’s Rapport U.S. unit has agreed to work with the company which enables it to shift purchasing of out-of- home ad buys to a more automated system, in keeping with IPG Mediabrands’ commitment to automate half of its media buys by 2016.
IPG has just taken a minority interest—believed to be 10 percent—in ADstruc, which specializes in automating outdoor advertising planning and buying.