Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Interpublic Group continued beefing up its social-media capabilities, inking a partnership with buzz-tracking service Radian6.
The deal allows IPG shops, particularly its public relations agencies, to use New Brunswick, Canada-based Radian6’s Web dashboard to monitor conversations on leading social-media sites. The tool generates charts and graphs identifying influencers and gauging their conversations as they unfold.
“This type of tool becomes really critical [because of] the insight you can gather from being part of the conversation” as media becomes increasingly conversation based, said Bant Breen, president of IPG’s Futures Marketing Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in