Key insights:
- Although the battle for the team name change has gone on for decades, experts say something is different this time.
- Institutional investors are concerned about brands’ actions that go against their stated commitments on diversity and inclusion.
- History has shown there’s a risk for companies that don’t pay attention to social pressure.
On Friday, three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to terminate their business relationships with the NFL’s Washington Redskins unless the team agrees to change its controversial name.
