Intuit to Run Its First Brand Spot During the Big Game

Its TurboTax brand will also return for its fifth consecutive Super Bowl

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Intuit will kick off its first-ever corporate brand campaign with a 15-second spot in Super Bowl LII.

Phenomenon, agency of record for the Intuit parent brand and Passion Animation Studios, will be tasked with creating the ad, which will “introduce two characters who are featured prominently in the company’s new brand campaign,” according to a press release.

“46 million people worldwide use Intuit products, but only a small portion of them know the brands they love and trust are all part of the Intuit family.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in