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TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time.
At this time, the brand has not shared any details about the ad concept, length or what quarter the ad will run during the game. The news comes along with the announcement that Intuit’s TurboTax will be the presenting sponsor for the AFC and NFC Championship Games, marking the first time a brand has sponsored both games.
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