LOS ANGELES Tickle, the online social-networking service, has narrowed its search for a creative agency to four, confirmed vice president of marketing and sales Steven Comfort.
The field is made up of agencies with a direct-response specialty: WPP Group’s A. Eicoff & Co. in Chicago and Wunderman in San Francisco; and independents Laughlin, Marinaccio & Owens in Arlington, Va., and SendTec in St. Petersburg, Fla. There is no incumbent.
Final presentations are this week, with a decision expected before the end of the year, Comfort said.
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