International Travel Comeback Grounded by Pandemic Realities

U.S. airline marketers prep for more visitors, but demand remains uneven

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When British Airways Flight BA1 left London and touched down at New York’s John F. Kennedy airport on Nov.  8, it was supposed to mark a return to normalcy for the entire travel industry after the widespread disruption caused by Covid-19.

As the world has discovered repeatedly during this pandemic, even a transatlantic flight can’t span the distance between this moment and “normal.”

It had been 20 months since foreign travelers were allowed into the United States.

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