Intel’s CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space

Adweek's 2016 Brand Genius winner for technology

This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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