Intel's CMO Showed the World How a Tech Company Can Sing, Dance and Send Rockets Into Space

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This summer, Jim Parsons hopped into a New York City taxi and suffered a fate that often befalls celebrities.

Parsons, the star of The Big Bang Theory, noticed the driver stealing glances his way, trying to place his face. Finally, the cabbie remembered where he'd seen Parsons, though it wasn't on the hit CBS sitcom. "Hey," said the driver, "you're that guy in the Intel ad!" (Fun fact: Parsons got the Intel gig after execs from the brand spotted him on the cover of Adweek in the offices of the agency mcgarrybowen.)



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