Insurer Adds Ogilvy to Agency Roster

CHICAGO Progressive Corp. has tapped WPP Group’s Ogilvy & Mather to develop a brand strategy for its network of independent insurance agents following a review, a company representative confirmed.

Sources pegged annual billings at $25-30 million. The rep for the Mayfield Village, Ohio, company declined to confirm that figure. An Ogilvy representative could not be reached.

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