Inside the Relentless Marketing Push Behind Every Oscar Winner

Film festivals, talk shows and—for Leo—meeting the Pope

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In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very different kind of prize—were Leo and Brie and Saoirse and Sly. And Spielberg and Pitt. And Paramount and Fox and Disney.

 

Even before this year's Academy Award nominees were announced on the morning of Jan. 14 in Beverly Hills, Calif., the Hollywood publicity machine had already kicked into high gear.

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