Inside Hasbro's Digital Transformation Into a Modern Toymaker and Advertiser

Fueled by ad tech, social media and omnichannel marketing

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You may sell toys to parents, but you actually market to their children. That was Hasbro’s modus operandi before late 2012, when the maker of Monopoly, Nerf, Play-Doh and many other toys and games got serious about data, eventually transforming its advertising  and social media strategies. Indeed, company research showed Hasbro

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This story first appeared in the June 5, 2017, issue of Adweek magazine. Click here to subscribe.