Insane Pepsi Ad Has Crystal Wolves, Digital Ninjas and Stone Monsters as the Ultimate Villains

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Well, this is certainly a realistic metaphor for life.

Impact BBDO Jeddah and Glassworks Barcelona joined forces to produce “Hand in Hand, We Can” for Pepsi Arabia. Directed by Ernest Desumbila of Sauvage, it features six Saudi Arabian athletes, though they’re very nearly eclipsed by the fantastical creatures they’re fighting in a stark desert landscape.

These include a literal glass menagerie of wolves, digital ninjas that glitch in and out of existence, red-eyed stone beasts that rise out of dunes and even a series of Indiana Jones-style giant balls, magma-enhanced to raise the stakes.

The athletes work both together and apart to defeat their foes—probably to buy time while Frodo destroys the Ring—stopping in the calm of their last epic battle when a soccer player pops open a Pepsi.



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