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NEW YORK Interpublic Group’s Initiative has hired Jason Meil as evp and director of its Innovations unit, reporting to U.S. president Tim Spengler.
The shop has also hired Katy Finnin Ferguson as vp, account director to oversee several of its key entertainment accounts, including CBS, Showtime and Fuse.
The Innovations unit was established in 2005 to develop techniques for maximizing the effectiveness of traditional media and to help clients understand and apply emerging media to marketing plans.
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