Initiative Names New Business Boss

NEW YORK — Looking to strengthen its New York office, Initiative Media North America has hired Elizabeth Marks to lead all new business efforts as senior vice president and director of business development.

She reports to Jill Botway, executive vice president and director of marketing, and her responsibilities include pursuit of clients, development of materials and internal coordination.

“The combination of Liz’s experience, drive and talent make her a key asset to our team, and I look forward to working together on our aggressive new business outreach,” said Botway.

A 15-year veteran of the industry, Marks most recently was a senior vice president at Arc: eConsultancy, an online consulting firm whose clients included Citigroup, JP Morgan, and Sotheby’s.