Initiative Eliminates Client Development Post

NEW YORK Mike Tunnicliffe, global client and network development director at Initiative, has left the agency and his position has been eliminated, the Interpublic Group shop has confirmed.

Initiative created the post last February and appointed Tunnicliffe to fill it. His duties included oversight of global and multi-regional new business efforts. He had also served as the chief liaison with several major clients.

After reassessing the assignment late last year, Initiative decided those duties should be handled at the regional level “where [various executives] are closer to the clients, the regional offices and more in tune with the market,” an agency representative said.

Tunnicliffe had previously served as Initiative’s chief strategic officer for North America, a post he assumed in early 2005. He is an international media agency industry veteran with more than 25 years of experience. He joined Initiative’s London office in 2000 as an evp, managing client assignments across nearly 50 markets.

Prior to Initiative, Tunnicliffe was managing director of IPG’s Western International Media in London for two years. He has also held senior positions at Tempus Group/CIA (now part of WPP Group’s Mediaedge:cia operations), including managing director and deputy U.K. CEO.

Tunnicliffe could not be reached for comment.