Infographic: Why Music Is the Way to Reach Hispanic Americans

Data shows that this demographic responds more to creative with an aligned cultural twist

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

When it comes to music for Latin and Hispanic Americans, it’s about more than listening to a song while commuting or dancing at a special occasion. 

“Music and culture are intrinsically linked for Hispanic Americans,” said Rob Vélez, senior director of multicultural at video streaming service Vevo. “Our data shows that they find music videos even more culturally relevant than sports, an entertainment genre that historically has been heavily utilized by advertisers to get in front of Hispanic American consumers.”




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.